Monday, June 25, 2012

Radio Shack, we need to talk


JULY 8, 2009 12:53AM

Radio Shack, we need to talk

RATE: 48

I don’t know why it happened, but you’ve changed.
 
Remember how we used to be:  me, the clueless but determined techno-phobe, and you, my hero in all of your geeky, gadgetry glory?  I fell hard and even lost my computer virginity to you.  When you lied to me about it being impossible to fill the massive 640K memory of that Tandy TX1000, I forgave you because you were my First.  If it weren’t for you, I’d still be typing on that ghastly word processor, the one that would zap me with an electrical shock whenever I attempted to change its ink cartridges.
 
Ah, those were the days, weren’t they?  Remember when I was about to lose my mind over that obstinate dot-matrix printer?  You alone had the critical cable I needed when all of the other stores let me down.  You were the one who successfully dispelled my animosity toward print projects.  Without you, I’d still be in therapy dealing with my printing issues.
 
Years later, when the kids arrived, I sought your help for one of those newfangled, state-of-the-art camcorders.  Even though it was the size of a Buick, had to be purchased on a ninety-nine-year installment plan, and turned my husband into a lopsided hunchback, we were able to catch those first tentative baby steps of our oldest son.  Our early family memories currently exist on rapidly degrading videotape thanks to you. 
 
You were my salvation when it came to school projects.  My oldest would’ve never passed that unit on electricity without using and learning from one of your pre-packaged circuitry kits.  After running from hardware store to hardware store, finding deliverance among your accessories made me want to name my next child after you, or at the very least, write a nicely worded letter on actual stationery to your corporate headquarters.
 
You made me love you, Radio Shack, and I did, with a passion not directed toward other retail stores.  As our relationship deepened, I knew that I could count on you when I needed a replacement plug, an electrical accessory, or a one-of-a-kind, can’t-find-them-this-side-of-Mars battery.  If I needed a cable, an adapter, or an odd gadget of any kind, you were my go-to place.
 
Lately, all of that has changed.  I find that I can’t depend on you.  Even though I try to revive the connection that we had in the old days, I always seem to end up disappointed. 
 
I needed a USB firewire for my iPod.  You said you didn’t have one. 
 
I needed to have my fax machine repaired.  You told me you no longer offer repairs.
 
I needed a replacement AC adapter for one that the dog ate.  You said that you don’t sell AC adapters.
 
I needed a battery for my cordless phone.  You told me to (gasp!) try Wal-Mart.
 
Tonight, in spite of all of your previous rejections, I felt certain that you would have a replacement car antenna for my satellite radio receiver.  After all, you do sell satellite radio supplies.  Surely you would also sell the accompanying accessories.  Alas, once again, it was not meant to be.  I hope you didn’t see my tears when you told me that you don’t carry antennas and suggested that I buy one off of Amazon.
 
So that’s what our relationship has become; I’m passed off to other retailers as if I were just another obsolete DOS computer with used-up bytes.  You make me feel dirty, and not in a good way.
 
I have needs, Radio Shack, and I’m tired of you leaving me feeling unsatisfied. I can tell that I’m no longer your target market. A girl can take a hint when she’s not wanted. 
 
Believe me when I say that this is going to hurt me much more than it hurts you.  Still, it has to be done. 
 
I’m leaving you for Best Buy. 


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Comments

I like how you use to have to fill out a resume to buy AA batteries.
LandP - I'm glad I'm not the only one who's noticed the change in Radio Shack. Honestly, they haven't had one single thing I've looked for in the last 5 years.

Freaky - I'd forgotten about that! You're right; you used to have to give them your name, address, and telephone number in order to buy anything.
They failed to evolve. Radioshack should have thought up Geek Squad using their multitude of regional stores as both a marketing tool for the Geeks and as a source for immediate and necessary parts. They should have gotten out of trying to sell computers with their own labels. They should have emphasized the peripherals and teaching people how to connect and utilize them.

Their phone services were all over the page in the past ten years. There was not carrier brand identification, was Radio Shack affiliated with Sprint? Att? Verizon? Alltel? T-Mobile? The whole company got so diluted, they remind me of a drowning man who grabs at anything close by, whether or not it will float.

I'll be sorry to see them go because I knew I could go there and get a split antenna or a specific cable that of course didn't come with whatever I had bought but should have.

I guess between the big box stores, the internet, and bluetooth they just couldn't survive.

RIP
Radio Shack has lost its frequency. I hate static; I used to get amp tubes at RS. Oh well ... rAted! for nostalgic understanding.
Times surely have changed, Lisa. The only thing I'm lucky enough to still get there are simple wires and cables.
you got it right, sister!! Best Buy rocks, not that i can afford anything there, but they are very kind both to me and the wonderpups. i think i bought the last computer that RS was selling, an HP Pavillion Entertainment Laptop, because that was the last credit card i had. it was a bargain. of coruse, the world being the world, it had vista on it. had XP put on it cus hated Vista. now the fucking "entertainment" won't work: no webcam, no microphone, won't play DVDs, etc. :) shit, i need to pretend i bought it at Best Buy and have them tell me what to do!!!! lisa, i adore you. RS didn't deserve you, girl. love love love
They used to recycle batteries, too. Bastards!
You still have a fax machine? Dude, forget Best Buy. You need an antiques dealer.
Ablonde - I agree. Your analogy of a drowning man is perfect. It's a shame they didn't think to hold a focus group and ask what the people wanted. Now they're just selling things that you can buy everywhere without the special niche they used to enjoy.

Mr. Mustard - I love your comment! No doubt you are even eloquent in your sleep. :)

Screamin' Mama - I'm glad they still have something there that you're looking for. Of course, they're probably the same simple cables you can buy somewhere else, right?

Teddy - I remember hearing you talk about that computer. So it came from Radio Shack? Forget any support for it now. That's something else they no longer offer. It's such a shame they let the unique parts of them go and kept the commonness.
Sheepie - I forgot about the battery recycling. Aw, man! I wonder if you can even buy a good old garden-variety battery there now?

Steve - Antiques dealer! Actually, my fax machine gets used constantly. Much of my work comes to me by fax.
OMG you had a Tandy, LOL Well said though! Rated :)
Radio Shack - you don't call, you don't write.... You don't have any of those super cool kids' science/chemistry kits and mousetrap kind of erector sets you used to.... I COVETED them. I mean, I was the kind of kid who was seen and not heard, and who understood it wasn't polite to beg my mom for anything. But if I could've, I would've. I'd always duck into the store and look at what they had for kids. True story: All my high school friends, or damned near all of them, became chemists. I became a writer. Was it Radio Shack's fault I secretly yearned for science? Oh, yes, Radio Shack. Unrequited tech/nerd love. I've never been the same.
Jen - Don't judge me! It was a long, long time ago. I thought I was in love. :)

Lisa - Bwahaha! You sound as bad as I am. Still, where do we go now to find a proper nerd upbringing?
I'm laughing at my Google ads. There's one advertising How to Get a Girl Back and another for Scientology. Ha!
I remember the Tandy!

I tried RS myself about a month ago. They didn't have what I wanted, either. Didn't realize it was a trend.
End of an era, and so well expressed, as always. But I remember carbon paper. Hell, I remember quill pens.
Lisa, we had a TI 99/4A, bypassed the TRS models. :)

If you think you're disappointed in Radio Shack, just think of us here in their hometown (Fort Worth). Disheartening to say the least. This link is to their interesting history.

http://www.radioshackcorporation.com/history.html

And, Lea, I not only remember carbon paper, but used to type multiple copies of legal documents (on 8.5 x 14 paper) using it. Talk about something you're glad to see gone!
RadioShack used to be one of the scariest stores I'd ever set foot in... I wanted a rubber nose disguise in case any of my "cool" friends would see me go in or out, because there was a ice cream shop right next to it in the strip mall... I used to swear you could build a bomb with that stuff... I guess that's why all the paperwork. They're very different. They have nothing useful, and they seem to know it. They're always directing me to other stores, too... like, they're the Information desk at the mall, rather than an actual retailer. I think that the prevalence of being able to get whatever you need from online is killing brick-and-mortar stores like this, they can't possibly stock everything people would need, because the needs of the people are less predictable now (back in the day, there were not that many models of computers, not that many peripheral devices, not that many gadgets and stuff). One thing that could save them would be to have a gigantic central warehouse that has all those thingies and be able to get them next-day for you if you needed it to pick up at the store. And, train the people to help you know what kinds of cables and gizmos you might need... the workers there are so not geeky anymore. It's scary when I know more about tech than the kid at the RS counter.
Oh yeah, remember about 25 years ago, when you had to try about a hundred cables before you found the right one, and some were male and others were female???? I loved Radio Shack back then.
Rejected by Radio Shack and shuffled off to Wal-Mart world,.The horror, the humiliation. Lisa I see you in a long line at the Wal-Mart holding some China made gadget and wondering with misty eyes the hopelessness of it all.
What is this dot-matrix printer you speak of?
"When you lied to me about it being impossible to fill the massive 640K memory of that Tandy TX1000, I forgave you because you were my First."

Duuuuude. That was my first computer too!
Lisa, I think it happened when they started asking for you phone number when you bought batteries.
Huh...my local RS has many things I couldn't find elsewhere. Of course that could be because we only have 7,000 people in my valley and what few businesses are here are doing what they can to keep us from heading out of town.

Granted, I haven't been in it for two months. I feel your pain...may Best Buy treat you kindly!
I still find them to be good for somethings, but times have changes, and like ablonde pointed out, they haven't evolved very well. Even the name, Radio Shack, is very 50's. Rated.
Does anyone else find it humorous that one of my Google ads is for Radioshack.com?
My local Radioshack is where I used to get cell phones and pay for the time and all that, but they are just a bunch of fast talking no nothings trying to sell me all sorts of useless stuff. I want to pay for time on my phone and they tell me I need to get a new one or a new battery or this or that. Too many sleazy amatuer cons.
Wow, comments! Thank you. When I checked this one at 9:00, it was dying a lonely death.

Annette - Let me guess: you went there specifically thinking that Radio Shack would definitely have what you were looking for, right? It's so disappointing.

Lea - Ugh, carbon paper! I was cleaning out an old filing cabinet a few weeks ago and found some that has been there probably since 1985. Thank goodness those days are over.

Julie - Thanks for the link! After seeing a Google ad appear for RadioShack.com, I wonder if eventually they'll be strictly internet-based.

Ravingbits - It sounds like you have a better business plan in mind than they do. I would love a place like that. There seems to be so many ways that they can go, but settling on selling what everyone else already sells is just wrong.

Faith - Stop, you're waking up my Printer Anxiety.

Dr. Spud - Your comment made me laugh out loud! The China made stuff is for another rant.

Julie - You were lucky enough to miss dot-matrix? I'm jealous!

Mung - Did you get that same pitch too about NEVER being able to use up all of that memory in your Tandy TX1000?

Sheldon - Yes! What the heck was that about? I kept thinking they were going to need a blood sample next.

Buffy - Hang on to it. It's a sad, sad day when your local Radio Shack morphs into an unachieving version of Best Buy.

Roger - About the name...I spent hours looking for this on YouTube, but in the 80's, someone (I want to say it was Weird Al) made a song about Radio Shack to the tune of the B-52's "Love Shack." It was hysterical: "Radio Shack is a nerdy little place where, you can get con-nec-ted..." Damn copyrights!

Umbrella - Yes, that's it exactly. They've lost their niche and have instead embraced the mundane. I wish they'd go back to their roots and carry accessories again.
Mike - Oh yeah - forget about support and accessories for stuff you've already purchased. It's obsolete as soon as you walk out the door. Thanks for stopping by.
Sometimes, Lisa, as lovers grow up, they grow apart as well, as in the sad story you tell. Me, I've found that I no longer buy electronics or food from places with "Shack", "Hut", or "Barn" in their name, as tempting as it might be... :-)
Radio Shack and Rite Aid stores both have such creepy vibes that I hate going there.

It boggles my mind how Radio Shack survives. Maybe I'm missing something but I find it hard to believe that there is anything i could find at RS that I couldn't find a better selection of at better prices somewhere else.

weird, creepy store.
I still like to go into a store and watch the salesperson run down a list of what they do not have. I miss the old form, fillout w every purchase. When I was younger, it made me feel important and wanted on some level. There is probably a Tandy computer in a glass case in the Smithsonian.....Great piece Lisa!!
Oh, I so agree! I miss the old Radio Shack. *sigh* I hate Best Buy, etc. Now I have to rely on boyfriends and brothers. Thanks for saying it so well.
no, not the box box store! oh, the humanity...
640k? You young whipper snappers have it easy. Back when we were using Apple II+'s we only had 64k, of which only 48k was 'base memory'. The other 16k was 'extended memory'. In other words it was always on extended vacation whenever you needed its services!
Our local RS happens to be a dealer (is that the right term?) for our cell phone provider and are usually easier to work with, but other than that I haven't shopped there in years. So sorry about the death of your relationship.
I always felt intimidated in Radio Shack. I agree with Ablonde that they failed to evolve. Now with Circuit City gone, Best Buy needs some competition.
You will find no solace at Best Buy. They are even more incompetent than current Radio Shack. Luckily for me, there is a place called Strawflower Electronics in Half Moon Bay California that carries many of the connectors, adapters and splitters that we used to take for granted at Radio Shack. They will still sell you a used cassette deck there and even have drawers filled with phonograph needles as well as the belts to drive top loading VCRs. This makes it worth even braving the Devil's Slide (a particularly treacherous piece of Coastal road south of San Francisco) during a rain storm to get to. But if Strawflower should fold, I'd be in the same boat as you. I feel your pain.
Funny you should post this today...my husband went to Best Buy and a couple of other electronics stores looking for a "double RCA plug with a mini-plug adaptor." As a last resort I suggested Radio Shack....and they had one! Wheee!!!!!
funny! but our Radio Shack (a small one, no less) still has phone batteries and the like. I guess I should feel grateful.
Rob - Then I suppose "Digital Den" wouldn't be such a hot name for them to consider?

Fins - Pricing is an issue now, too. They sell the same stuff that everyone else sells but at a higher price. What good is that?

Gary - I watched a YouTube video last night that showed an old Tandy TX1000 booting up. Ah, memories!

Sweetfeet - Best Buy intimidates me but I guess I'm going to have to get over it since Radio Shack keeps disappointing me.

JK - I didn't know Bell was in Canada! Hoo boy. No way can that merger end well. P. S. Thanks for the compliment. :)

Cap'n - I know, I know. I tried to avoid it, but mama needs a new antenna.
icemilkcoffee - Oh my gosh, I'd totally forgotten about the Apple IIs. It's amazing to realize that our iPods have more memory than they had.

bluesurly - I did see a lot of cell phones when I was in there. Maybe that's their new niche and they're going to compete with the carrier's phone stores?

MB - I was sad to see Circuit City close. Almost all of my appliances came from there. I guess Best Buy is at the top of the food chain now.

Bob - I wish I lived near you. It sounds like Strawflower is a dependable source. Here's hoping they stay in business and start selling franchises on the East Coast.

Nelly - You're kidding...they actually had a specialized item like that? Maybe all hope isn't lost.

Silkstone - I wonder if their merchandise varies according to location. Ours doesn't have any of that stuff any more. Thanks to my Google ads, I now know that they have a website. Maybe its inventory is better stocked.
The don't even sell radios anymore....... and who wants to shop in a shack?
My small town has a very tiny Radio Shack almost hidden next to a senior citizen's center. I used to wonder about the location as we have much more retail friendly areas of town, but after reading your post I am thinking that they figure they are within walking distance of their only surviving customers.
Chances are the guy you spoke to has been over to Best Buy filling out an application for employment. Wonder how the Shack has kept its doors open for so long. What do they sell?
Radio Shark has been off my list for several decades now.

They do have great quality control though. They have people stationed at the end of every assembly line meticulously examining every piece for quality. And if they ever stumble across it they immediately fire the poor sap who slipped it in there.
This is not happy news. My cousin works at RS coprorate in Ft Worth and earns a subsitence level salary but it's gonna hurt badly if they fold completely. If loyal customers like you are writing stuff like this, then I've about lost what little hope I've held out for her as she has survived all the down-sizing :-(
fyi theres a funny Onion article on the same subj
I miss the old Radio Shack, where I went a long time ago, to buy my first 'real computer' it was a Tandy 1000TL, Deskmate was cool, it was like Windows before there was a Windows. It had multi-voice sound while the rest of the PC world only had like 4, my games, mostly adventure games from Sierra, would make me glad I bought my Tandy.

Then something happened, it happened also years ago, Radio Shack slipped out of this and that, I was like, oh no, but I still went, they still had electronics, then they slipped even further until we stand here today, they sell Cell phones.

That's it, my local RS should rename themselves CellPhoneAShack.

I haven't been in one for a few years now, but I pass the one in my local mall and I cry. Some folks see me and they understand too...

R.I.P. RADIOSHACK----LONG LIVE CELLPHONEASHACK
O'Really - Sadly, even the name is outdated.

mamoore - If those senior citizens are looking for cellphones, then they're in luck. That's pretty much what they cell these days.

Jimmy - From what I can see at my local store, only cellphones, GPS units, and two (TWO!) satellite radio receivers (not the antennas, just the receivers.) It's the end of an era for sure.

Mr. E - I like the idea that they care about quality, but do they still manufacture any of their own products these days?

Kelly - I just wish they would ask the CUSTOMERS. Have a focus group or a panel discussion. Find out what people associate with the name "Radio Shack." Build on their reputation as being knowledgeable. Get back to their roots. Rediscover their niche.

It just feels like they change direction without even considering their customer base. That's why their customer base is shrinking. General Motors did the same thing and then wondered why they were no longer competitive. Does your cousin have any influence in her position?

vzn - I love the Onion! Do you happen to have the link to it?

Tink - I remember those Sierra games! And Deskmate. The Tandy was actually a decent computer for its time although the printer made me want to throw it through a wall (sorry - there's those printer issues again.) I like your new name: CellPhoneAShack. It fits with what they sell these days.
@Lisa -- "Mr. E - I like the idea that they care about quality, but do they still manufacture any of their own products these days?"

Looks like I'm going to have to go purchase another sarcasm pen I suppose. This one is no longer dripping to the same degree of effectiveness. Oh look-- it says here: "Tandy, Inc. Mfgrd in China". Figures.
Mr. E - D'oh! Now I feel like an idiot. Your sarcasm is fine, but clearly I was asleep when I read it. :)
@Lisa -- "Your sarcasm is fine"

Whew. That's a relief. You know how hard I hafta work to get those pens? I hafta spend weeks down on the floor, on my hands and knees-- scrubbing and scraping, every day and every night, pinching pennies and putting up with my aching back!

Oh sorry, I was just trying out my new Guilt pen... whaddaya think?
Mr. E - You forgot "uphill both ways." The Guilt pen works great. In fact, I'd be willing to bet you were raised in an Italian Catholic family.
@Lisa -- "In fact, I'd be willing to bet you were raised in an Italian Catholic family."

No. Its the pen. They're pretty good aren't they?
Sounds like some pretty poor management. Very appropriate post given these times and I always love your sense of humor.
Mr. E - :)

Mary - I'm always so happy to see your name on my blog. Thank you for taking time to stop by. XO
Back from the flu-of-death here and glad I caught up w/this. Funny. And, yes, it’s reaaalllly funny that a Radio Shack ad is still clinging to this post. Our radio shack – which I’ve been to a total of twice – seems pretty well stocked. Though I did notice a curious absence of radios...
David - Flu of death? Uh-oh! I hope that you are on the mend and that the kids didn't catch it. Thank you for always being so supportive of me. :)
Radio Shack is gone in many directions at once, like Don Quixote. I remember when they opened a computer store, and that bombed. They used to sell DVD/VCR players and that disappeared. I'm not sure where they're headed and I don't think they do either. But I must add, anything I bought from Radio Shack is still working fine.
We must have lived the very same life. Awesome post, and view of life! Thanks for puttin' it out there Lisa. All those gadgets that we wanted to be more special than they were for our youngsters... How can RS survive? I guess they have a transistor or two.
Corte33 - I recently noticed a new Radio Shack commercial. They're marketing themselves now as "The Shack." The only thing that the commercial was promoting was cell phones. I'm sad to see them lose their tech-y side. You're right that their quality used to always be top-notch.

Alysse - Wow, such a nice comment. Thank you! I guess we'll both stay tuned to see if Radio Shack manages to turn things around.

Thank you both for finding this post after so much time. I appreciate it. :)
(Originally Posted On Open Salon - Editor's Pick)

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